Today’s users expect analytics to be as intuitive as a conversation: not a complex technical exercise. That’s exactly what Qlik Insight Advisor delivers.
Powered by AI and natural language processing (NLP), Qlik Insight Advisor makes self-service analytics easier than ever by automatically suggesting insights, building visualizations, and explaining data relationships, all within Qlik Cloud.
Let’s explore five ways Qlik Insight Advisor helps everyone, from business users to data experts, make smarter and faster decisions.
1. Ask Questions in Natural Language
Forget SQL or complex chart builders: simply ask questions like you think.
Example: “What were total sales by region in 2024?”
Insight Advisor instantly interprets your question, builds the right chart, and delivers the answer with context.
Why it matters: Anyone can explore data confidently, no technical background required.
2. Auto-Generate Visualizations & Insights
Insight Advisor automatically recommends the best chart types and measures for your data, reducing the time spent building dashboards.
Example: When you upload a new dataset, it can instantly generate key KPIs, breakdowns, and trends, giving you a head start on analysis.
Why it matters: Less manual setup, more time for storytelling and decision-making.
3. Personalized Insight Suggestions
Qlik Insight Advisor learns from how you interact with data: suggesting charts, fields, and insights based on your role, usage, and previous queries.
Example: A finance user might see suggestions on cost variance or profitability drivers, while a sales manager gets top-customer trends.
Why it matters: Tailored experiences mean faster discovery and higher engagement.
4. Explain the “Why” Behind the Data
Beyond charts, Insight Advisor can explain relationships and key drivers within your data using advanced statistical analysis.
Example: It might highlight that “marketing spend” and “discount percentage” are the top influencers behind revenue growth.
Why it matters: You don’t just see what happened, you understand why it happened.
5. Integrated Across Qlik Cloud
Insight Advisor isn’t a separate add-on — it’s built into every Qlik Cloud experience, from data prep to visualization to storytelling.
Example: You can use Insight Advisor in any app to create new charts, discover insights, or even generate full dashboards, all with a few clicks.
Why it matters: Consistent, unified experience that empowers every user to analyze data their way.
Turning Curiosity into Confidence
With Qlik Insight Advisor, analytics becomes interactive, intelligent, and inclusive.
Users no longer need to wait for analysts: they can explore, ask, and act instantly.
Whether you’re discovering trends, exploring new data, or validating business ideas, Insight Advisor transforms data exploration into everyday intelligence.
It’s not just self-service analytics, it’s guided intelligence at your fingertips.